(Photo by Wichan Charoenkiatpakul)Retail operators are competing head-on to capture spending worth 50 billion baht during the coming Chinese New Year festival. The Mall Group expects 2.5 billion baht in sales from its 18-day Chinese New Year campaign during Jan 19-Feb 5. The Mall Group expects sales this year to grow by 4-5% from last year's 54 billion baht, which was up 4% from 2015. Offers include 30% discounts in a bid to generate more than 2 billion baht in sales. Big C will spend 350 million baht on its Chinese New Year campaign, aiming to boost sales by 15-20% during the period.

Source: Bangkok Post January 17, 2017 22:07 UTC